Selena Gomez’s Rare Beauty breaks records as the fastest growing celebrity beauty brand

Selena Gomez’s Rare Beauty is the talk of the town as the fastest growing celebrity beauty brand in terms of social media followers.

The multi talented star’s cosmetics company gained 400,000 followers on TikTok and 628,000 on Instagram in February alone. Rare Beauty was also the most Googled celebrity beauty brand in the last year. However, despite its fast growth, Rare Beauty has a long way to go to catch up with Kylie Jenner’s Kylie Cosmetics, currently sitting at over 25 million followers. Rihanna’s Fenty Beauty boasts the second most followers, with 12 million, and higher annual sales than both Kylie and Selena. Nonetheless, with Rare Beauty’s star quickly rising, it won’t be long before Selena gives her competitors a run for their money.

Src: uk.news.yahoo.com