Hailey Bieber was feeling festive on Easter Sunday as she took to Instagram to share outtakes from her day.
The 26-year-old supermodel. who is married to Justin Bieber, used the photo-sharing platform’s Stories to keep her 49.4 million followers entertained.
The Rhode skincare founder posed in an outdoor selfie, standing underneath a tree in a strapless cream dress.
She wrote underneath the flawless photo, ‘Happy Easter,’ and added yellow heart and hatching chick emojis.
The runway regular’s dress featured a small midriff cutout and showed off her cleavage and tan lines.
Holiday spirit: Hailey Bieber was feeling festive on Easter Sunday as she took to Instagram to share outtakes from her day
Mrs. Bieber also recorded herself in a seconds-long snippet that showed her basking in the sun with a bunny ears filter.
Her light brown blunt bob haircut was styled in a center part at the locks blew in the breeze.
She donned a pair of small, gold, croissant earrings and wore a light face of makeup, complete with lip gloss.
In another image shared on her account, Hailey posed alongside Rhode Head of Brand, Lauren Ratner.
The two women smiled hard and flashed their pristine manicures – Hailey’s French and Lauren’s red.
Ratner was clad in a pale yellow dress with delicate white lace trim and she wore her long, brown locks loose.
The marketing guru reposted the snapshot in her Instagram Stories and added a single white heart emoji.
The Rhode team has been working on overdrive lately as it prepared to launch its latest peptide lip treatment, a passionfruit flavor.
Her look: The Rhode skincare founder posed in an outdoor selfie, showing off a strapless cream dress
Gorgeous: The runway regular’s dress featured a small midriff cutout and showed off her cleavage and tan lines
Last week Bieber shared the sexy images to Instagram, adding the caption, ‘PASSIONFRUIT JELLY. New passionfruit jelly peptide lip treatment is coming 4/6 sign up for the waitlist now rhodeskin.com @rhode.’
Hailey launched her Rhode skincare line — named after her middle name — in June 2022.
The business has been booming ever since.
CEO Melanie Bender, who joined the company in October 2022, recently talked to Vogue Business about the brand’s astronomical sales.
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,’ Bender said.
She added that Bieber is also involved in all aspects of the business.
Bender stated, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.
Less than one year in, Bieber is now planning a global expansion, with the line’s launch in Canada to be followed by a United Kingdom branch.
Sunkissed: She donned a pair of small, gold, croissant earrings and wore a light face of makeup, complete with lip gloss
Cute: In another image shared on her account, Hailey posed alongside Rhode Head of Brand, Lauren Ratner
Last fall Hailey was included on Forbes magazine’s 30 Under 30 list, where she earned a spot for her flourishing business.
The star took to social media to share the news and she wrote, ‘Thank you so much @forbes @forbesunder30 so beyond excited about this cover, and so very excited for everything that is to come with @rhode and thank you to team @rhode for being the most bad a** team I could ask for.
‘The journey has been one that causes me to pinch myself on the daily. Cover shot by @timtadder story written by the wonderful @mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.’
In the accompanying interview, Hailey revealed that she and her business partners went through several rounds of reformulating products during the development process until they met her standards, while making sure the price tag on any product did not exceed $30.
Src: dailymail.co.uk
