Scarlett Johansson has worn priceless jewels plucked from the archives of the some of the most esteemed jewelry houses in the world—but one piece that’s especially meaningful to her is a new David Yurman rubber Cable Bracelet, which will be sold for $20 with 100% of net profits benefitting The Lower Eastside Girls Club (LESGC). It comes just in time with the new David Yurman spring campaign, titled “Nature’s Artistry,” starring the Oscar-nominated actress and Shawn Mendes. The campaign includes a series of portraits and short film vignettes illustrating nature as a source of inspiration for David Yurman.
Marking Johansson’s second year partnering with the jewelry house, she was announced as a David Yurman ambassador last spring. Starting April 13, 20% of sales from a curated assortment of David Yurman designs selected by Johansson will benefit the LESGC, which offers free programming in art, STEM, digital media, leadership, entrepreneurship and wellness for young women of color in New York City. Last year’s partnership raised over $300K for the nonprofit. Johansson talks about her new David Yurman campaign, the jewelry pieces she’ll be passing down to her daughter and her personal jewelry style.
Why did you want to continue working with David Yurman?
I have had such a great experience with Evan [Yurman] and his parents. It sounds crazy, because it’s a huge global brand, but it just feels like an intimate family project. The Yuman family are so warm and welcoming. They’re creative and have an amazing familial energy. It’s just a total pleasure working with them. I love making our campaigns together because it feels like an opportunity for all of us to be creative together. It’s so nice to see the images around city and all these iconic locations is surreal. They’re absolutely gorgeous.
What was your favorite part of shooting the new campaign?
Probably just being in that location. I have such a wonderful relationship and memories with the east end of Long Island, and I know it’s meaningful also for Evan and his parents to be in that beautiful setting. It was work, but it didn’t feel like [it]. There was an ease about shooting the campaign, which is unusual when you’re working with a big client. In the past, I’ve worked with big fashion houses and sometimes you feel the pressure from the client, like you don’t know if you’re capturing their vision for what they have and it can be kind of stressful, but it felt like hanging out with friends and making beautiful pictures and videos. It’s been such a good feeling because we’re all there enjoying ourselves. It was a perfect day; the weather was beautiful. I think the campaign has an effortless chic feeling, like their jewelry does.
Source: forbes.com
