Bryson DeChambeau has been one of Greg Norman’s most high-profile signings since the Australian took over as LIV Golf CEO, with the two-time major champion making the Saudi switch in June 2022
Bryson DeChambeau has previously shared that he’s always been a fan of LIV Golf CEO Greg Norman, even before his switch from the PGA Tour to the rival league.
DeChambeau was one of the standout signings for Norman’s LIV in its infancy, making the move to the Saudi-backed league in June 2022. Since then, the Modesto-born golfer hasn’t looked back, becoming a leading figure in the LIV setup as it grows alongside the PGA Tour.
In 2024, DeChambeau had one of the most successful years of his career, clinching his second major championship with a thrilling win over Rory McIlroy at the U. S. Open at Pinehurst No. 2 in June.
Just two months prior, the American also made waves at the Masters, having positioned himself as the 36-hole leader at Augusta National before eventually being overtaken by world No. 1 Scottie Scheffler over the weekend.
Once seen as a villain among golf enthusiasts, DeChambeau’s popularity was evident at Augusta.
He also received support from his league CEO Norman, who bought a general admission ticket and roamed the grounds of Augusta to watch his players compete. When asked about what it was like to have the backing of his boss, DeChambeau couldn’t praise the Australian enough.
“I think it shows he cares, first off,” DeChambeau said of Norman. “I’ve not had any poor interactions with Greg my entire career. He was with Cobra for a long time when I was with Cobra, as well, Cobra Puma, and he was always great to me and he’s been great to me through LIV. I respect him coming out here and showing support.
Greg Norman appeared at Augusta ( Image: Getty Images)
“I just look at it as a sign that he cares and nothing more than that. And if people have a different perspective on that, then that’s up for them to decide. But in my opinion, it just shows that he really cares about the game in general. “.
Despite his efforts in bringing in players like DeChambeau and aiding the growth of the LIV brand, it seems Norman’s tenure as the league’s CEO could be nearing its end. As per a report from Sports Business Journal earlier this week, LIV backers, the Public Investment Fund of Saudi Arabia (PIF), are reportedly scouting for a new CEO to fill Norman’s shoes.
While it is anticipated that the ex-world No. 1 will be replaced, the report suggests the Aussie will be reassigned to another role.
This news comes as PIF continues its negotiations with the PGA Tour over a proposed peace deal within men’s professional golf. Since the inception of LIV over two years ago, any player participating in the Saudi-funded circuit has faced a ban from PGA Tour competition.
