So does Scarlett Johansson. She admits: ‘Recently I’ve committed to myself to spend more time seeing friends. I may get carried away by a lot of work, motherhood, and family care, but most of my mental health is spending time with close girlfriends. That time for us is soul food.”
Scarlett Johansson towards clean cosmetics When having the opportunity to chat in Zoom with Johansson, everyone was amazed at her fresh face without makeup. In fact, Johansson is very confident with her healthy glowing skin. She has shared about the changes in her skin over the years and wants to focus on cleaner products once she is a mother.
The actress’ goal is ‘clean and effective skin care to elevate yourself every day’. Scarlett Johansson listens to his own voice Not only a famous actress, Scarlett Johansson is also a beauty expert. She and her partner own a famous beauty brand. She wanted to create a simple routine that clients didn’t have to be a pro to understand.
It is important to Johansson to create products with a clean formula. Specifically products that don’t contain unnecessary things like sulfates, gluten, fragrances, and other ingredients that people may be susceptible to irritation. She aims to produce vegan, toxin-free and as eco-friendly products as possible.
‘We spent 5 years doing research and know that 96% of general beauty consumers are satisfied with their skin. They just want to take care of, nourish and preserve their skin instead of peeling and resurfacing with harsh ingredients. We also know that 80% want a simpler regimen and 80% want effective clean skin care. For me, skin care has become an indispensable need in life. When I apply my skincare routine, I have to set my goals, really look at myself in the mirror and connect with myself.
I think when you have a brand like ours, uncomplicated, clean and fair, you will 100% find your huge market. We want to promote new beginnings for people and the planet to support women as they return to their normal lives. Brand transparency is extremely important to me. I speak from the heart and work from the heart. It’s an important part of who I am. When I was a teenager, I used to suffer from acne and was also very embarrassed about it. I realized through that experience how much my skin has to do with my confidence, so that’s why I chose the skin care product to launch. It means a lot to me.
After representing luxury beauty brands as a character in their campaign, there was an inner voice that told me this no longer worked for me. I no longer wanted to represent other people’s beauty ideals, so I decided to build a brand that reflects myself. I want to take a seat at my desk and have an active voice in all aspects of the brand direction, from the product to the people on the team. My goal is to simplify and demystify luxury beauty with a focus on everyday essentials. I want my products to be as ubiquitous, accessible and trustworthy as your favorite white t-shirt,’ says Scarlett Johansson.
